#OneLess, launched in 2016, is working to reduce the number of single-use plastic water bottles used in London from entering, and polluting, the ocean. It has announced that that Londoners are receiving the its message and are showing signs of abandoning plastic water bottles in favour of filling else bottles with tap water.
By taking a systems-change approach, the campaign champions London’s growing refill culture in a bid to stop people’s reliance on single-use plastic water bottles.
Londoners drink more bottled water than anyone in the UK. The average Londoner buys 3.37 plastic bottles of water every week, that’s 175 plastic bottles a year.
Plastic bottles account for 10% of all litter (plastic and non plastic) found in the Thames.
#OneLess is fostering a culture where using a refillable water bottle is the new social norm. The campaign is working to ensure that systems and infrastructure will be available across the city to support this.